Peer-reviewed Article
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Environmental activisms of firm’s neighboring residents: an empirical study in China

In Journal of Cleaner Production
Can Wang
Tetsuro Fujitsuka

This paper develops an analytical framework based on the reasoned action theory and discusses the environmental activism (EA) of residents living close to the polluting companies. The data was collected by a questionnaire survey conducted in August of 2009 in Suzhou city of Jiangsu Province, China, which successfully obtained a total of 343 valid responses. The survey suggests that the residents are reluctant to act against their neighboring polluters. Nearly 10% respondents have never taken any action against the polluters, and the occasional EA participators account for 66.2% of the total. The items of EA, which require the residents to directly communicate with the governments or polluters, achieve very low ratios of participations (with a range of 5e25%). The path analysis confirms that there are large influences of certain attitudinal components on EA involvement. Understanding of corporate environmental information significantly determines the resident’s intention of EA practices. The residents have an obvious tendency to act collectively against the polluters. An essential message of this study is that the strategy of corporate environmental information disclosure may effectively increase the resident’s readiness of EA participation. The government shall responsively support the residents’ EA efforts since successful environmental protests will greatly convince them to jointly act against their neighboring polluters.

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